Creative Artists Agency and KWAN joint venture
Creative Artists Agency (CAA), the world’s leading entertainment and sports agency and KWAN, India’s largest talent and entertainment marketing agency formed CAA KWAN, a joint venture to represent local talent in Indiacreate opportunities for clients in the areas of motion pictures, television (including packaging and sales), music, commercial endorsements, sports consulting, licensing and merchandising, live events, and business development, among others.
Pitbull & Lionel Ritchie perform in India
Following the announcement of KWAN's joint venture with CAA and the formation of CAA KWAN, the entity has become the foremost source for international Billboard talent in India. The launch of the mammoth Indian Premier League saw pop legend Pitbull perform to a packed house at the Eden Gardens.
CAA KWAN has also brought down Lionel Ritchie to perform at a private function in the capital in April.
2013 – a huge year for Deepika
Deepika Padukone is all set to have a massive 2013 with 4 films lined up for release – Dharma’s "Yeh Jawaani.. Hai Deewani” alongside Ranbir Kapoor, "Chennai Express” alongside Shah Rukh Khan, Sanjay Leela Bhansali’s "Ram Leela” alongside Ranveer Singh and finally "Kochaidayyan” alongside Tamil legend Rajnikanth. Post Deepika’s sign up with CAA KWAN last year, she signed "Chennai Express”, "Ram Leela” and "Kochaidayyan” owing to her ever increasing appeal and CAA KWAN’s vast relationships in the industry.
Nargis Fakhri – the new brand ambassador of Everyuth
Blackberry Signs on Ranbir Kapoor
Blackberry, one of the globe’s most well known smartphone brands launched its unique-to-india identity by signing up Ranbir Kapoor.
Sunil Dutt, Managing Director, Research in Motion (India) said, "We are excited to announce Ranbir Kapoor as our first brand ambassador in India. Ranbir truly personifies all the attributes that we endeavor to offer to our customers –enthusiasm, exuberance, persistence, excellence, fun, youthfulness, innovation and connecting with people and we recognize this great synergy between us. Moreover, we admire the fact that he is not only the face of contemporary Indian Cinema but he is also someone who represents the ideal source of inspiration for the youth of the current generation.”
CAA KWAN Talent Vidyut Jammwal – India’s new action hero
One of the NBA's marquee entertainment properties the NBA Jam was recently hosted at five mall across four cities. In its third year in India, the NBA Jam 2011 presented by HP kicked off in Delhi where NBA legend Steve Smith showed basketball fans that he still has the shooting touch. The event then moved onto Bangalore and Chennau before wrapping up in the city of Mumbai. This edition of the NBA Jam also saw India's first national level 3-on-3 competition.
The competition saw over 150 teams participate with Bangalore emerging the National Championships in Mumbai. South star Rana Dagubatti and Bollywood star Kalki made appearances at the event.
Nokia and FC Barcelona
In a landmark deal that has put India on the global map as a destination for investment in sport, Nokia signed up with FC Barcelona, to become the official handset partner of the club in India. The ever increasing appeal of football in India combined with CAA KWAN’s expertise in sport lead to the facilitation to a "first-of-its-kind” deal that has been noticed by brands and clubs alike.
CAA KWAN’s multi celebrity campaign for KurKure
Parineeti Chopra, Kunal Kapoor, Boman Irani, Farida Jalal and Ramya Krishnan or the new Kurkure Family as you may know them, were part of a big brand building exercise by Pepsico’s flagship packaged foods brand PepsiCo where the entire celebrity placement and casting was serviced, conceptualized and facilitated by CAA KWAN.